K+B Progres, the owner of the ECG brand, further invested a considerable effort and funds into the development of other products. Thanks to a well-chosen strategic approach to offer quality products for attractive prices, other products of the small home electrical appliances range became successful representatives of the ECG brand. Continuous expansion of the product range of small kitchen and home appliances enabled the brand to gradually take the position on retail shelves of specialised electrical stores as well as chain stores. However, as time went by, the brand did not stand still: within a few years it entered the arena of audio video products and televisions. In the following years it grew into categories of the so-called large home appliances, such as refrigerators, washing machines, dishwashers, etc. This was followed by a logical expansion of built-in appliances by offering quality and affordable models of built-in boards, ovens and extractor hoods. This way ECG has become a brand with a full range of consumer electronics and home appliances.