{"id":231474,"date":"2021-03-06T16:17:02","date_gmt":"2021-03-06T16:17:02","guid":{"rendered":"https:\/\/ecg-electro.eu\/zgodovina-znamke-ecg\/"},"modified":"2024-08-08T12:32:21","modified_gmt":"2024-08-08T10:32:21","slug":"zgodovina-znamke-ecg","status":"publish","type":"page","link":"https:\/\/ecg-electro.eu\/sl\/zgodovina-znamke-ecg\/","title":{"rendered":"Zgodovina znamke ECG"},"content":{"rendered":"\t\t
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ZA\u0160TO ECG<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Atraktivni proizvodi dostupni svakome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na\u0161a strategija je zadovoljiti na\u0161e klijente. Razvijamo elektroni\u010dke i ku\u0107anske aparate s obzirom na trenutne zahtjeve na\u0161ih kupaca. Slu\u0161amo potro\u0161a\u010de i kontinuirano pobolj\u0161avamo \u00a0na\u0161e proizvode s ciljem da isporu\u010dimo ono \u0161to se od njih o\u010dekuje, neke u ulozi ku\u0107anskih pomagala, a neke kao multimedijske pratioce. Na\u0161 cilj je ponuditi potro\u0161a\u010dima user-friendly proizvode koji \u0107e ih pratiti u svakodnevnoj upotrebi tijekom njihovog \u00a0\u017eivota. Nadalje, uvijek razmi\u0161ljamo o zadr\u017eavanju dostupnosti za sve vrste kupaca. Lansiramo atraktivne proizvode na tr\u017ei\u0161te u nekoliko kategorija cijena, tako da kupci koji preferiraju ni\u017ee cijene kao i korisnici s \u00a0ve\u0107im zahtjevima mogu napraviti pravi izbor za njih.\u00a0Pratimo suvremene trendove i intenzivno radimo na osiguranju\u00a0 da na\u0161i proizvodi nisu samo funkcionalno, ve\u0107 i tehni\u010dki napredni te da ispunjavaju zahtjeve dana\u0161njih kupaca. Atraktivan dizajn jednako je va\u017ean parametar za nas; kada stvaramo novi proizvod stavljamo veliki naglasak na vizualni aspekt novog aparata.\u00a0U na\u0161em proizvodnom asortimanu tako\u0111er \u017eelimo imati proizvode koji donose inovativna rje\u0161enja. \u010cak smo vidjeli prostor za pobolj\u0161anje u tradicionalnim kategorijama, kao \u0161to su ku\u0107anski aparati ili elektri\u010dni aparati za osobnu njegu. Od svog nastanka ECG brend dr\u017ei sna\u017enu poziciju u kategoriji malih ku\u0107anskih aparata, osobito mikrovalnih pe\u0107nica.U segmentu ku\u0107ne i audio tehnologije pratimo zahtjeve nove generacije kupaca, nastoje\u0107i prona\u0107i i primijeniti rje\u0161enja aktualnih tehnolo\u0161kih trendova. Kao jedna od prvih tvrtki predstavili smo \u00a0be\u017ei\u010dne zvu\u010dnike na tr\u017ei\u0161tu. Kao prva i jedina tvrtka u jednom trenutku smo nudili prijenosni multimedijalni glazbeni sustav s integriranom baterijom koja je mogla poslu\u017eiti kao dodatni ure\u0111aj za napajanje i punjenje drugih ure\u0111aja, kao \u0161to su telefoni i tableti.\u00a0<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fokus na kvaliteti i sigurnosti <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prilikom odabira proizvoda nastojimo osigurati visoke standarde kvalitete. Tijekom rigoroznih po\u010detnih testova na kojima sura\u0111ujemo s certificiranim ustanovama za testiranje, mo\u017eemo otkriti eventualne tehni\u010dke gre\u0161ke u proizvodu ili nedostatke u dizajnu. Sura\u0111ujemo s mnogim doma\u0107im, kao i stranim laboratorijima za ispitivanje. Samo testirani proizvodi, koji nisu \u0161tetni s tehni\u010dkog i zdravstvenog pogleda, mogu i\u0107i u proces proizvodnje. Proizvodi prolaze stroga nezavisna ispitivanja i preglede, nekoliko puta u procesu pripreme proizvoda, kao i tijekom proizvodnje. Nakon toga, nezavisni inspektori provjeravaju i testiraju proizvedene ure\u0111aje serijske proizvodnje prije nego \u0161to se roba pusti na tr\u017ei\u0161te.Na\u0161i proizvodi izra\u0111eni su u skladu s va\u017ee\u0107im zakonima EU-a, te ispunjavaju tehni\u010dke, sigurnosne i higijenske norme. Na\u0161 prioritet je sigurnost i zdravlje korisnika na\u0161ih proizvoda.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brinemo o okoli\u0161u <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ECG brend nije ravnodu\u0161an prema sudbini na\u0161eg planeta. Cilj nam je odgovoran pristup zajedni\u010dkom okoli\u0161u. Posljednjih godina postali smo jo\u0161 vi\u0161e fokusirani na energetski u\u010dinkovite proizvode. Novi proizvodi sa smanjenom potro\u0161njom, kao i druge mogu\u0107nosti doprinose smanjenju optere\u0107enja na okoli\u0161.Brinemo o sigurnom i ekolo\u0161ki prihvatljivom zbrinjavanju starih aparata. Uklju\u010deni smo u sustave za odlaganje i recikliranje elektroni\u010dke i elektri\u010dne opreme.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Slu\u0161amo na\u0161e klijente. Izra\u0111ujemo proizvode koje oni \u017eele. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Izbor i razvoj proizvoda provodi se u \u010ce\u0161koj, u zemlji gdje je brand nastao. Na\u0161i uredi u inozemstvu, koje predstavljaju brend u europskim zemljama, tako\u0111er poma\u017eu odabrati proizvode, posebno s obzirom na razli\u010dite specifi\u010dnosti tr\u017ei\u0161ta pojedinih europskih regija. Povratne informacije od na\u0161ih kupaca i krajnjih korisnika na\u0161ih proizvoda su vrlo va\u017ene za nas. Nastojimo fleksibilno reagirati na poticaje s tr\u017ei\u0161ta pojedinih europskih zemalja u kojima je zastupljen ECG brend, te tako\u0111er lansiramo na tr\u017ei\u0161te proizvode koje su na\u0161i kupci uzalud tra\u017eili, ili su za ve\u0107inu njih razine cijena bile previsoke. Pove\u0107anjem broj komada jedne vrste proizvoda za vi\u0161e tr\u017ei\u0161ta, u mogu\u0107nosti smo smanjiti cijene i na taj na\u010din \u010desto ponuditi na\u0161im kupcima atraktivniju cijenu, koju sli\u010dan proizvod napravljen od strane drugih brendova mo\u017ee imati. U dana\u0161njem svijetu, u kojem je velika koli\u010dina proizvodnje elektronike i drugih proizvoda koncentrirana na industrijska podru\u010dja Azije, posebice Kine, uobi\u010dajen sinonim Kine kao simbola lo\u0161e kvalitete ili tehni\u010dke nesavr\u0161enosti ne vrijedi vi\u0161e. Kvaliteta i pouzdanost proizvodu je dana na temelju njegove tehni\u010dke zrelosti i standarda proizvo\u0111a\u010da. ECG, kao i svi ostali veliki proizvo\u0111a\u010di elektronike i ku\u0107anskih aparata, proizvodi svoje proizvode na raznim lokacijama diljem svijeta. ECG proizvodi silaze sa proizvodnih linija svaki dan u tvornicama, ne samo u Kini nego tako\u0111er i u zemljama EU-a i Turskoj. Jedan od najve\u0107ih proizvodnih kapaciteta ku\u0107anskih aparata, kao \u0161to su strojevi za pranje rublja, hladnjaci i perilice posu\u0111a je u Turskoj.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ECG-ovi proizvodi mogu se kupiti od specijaliziranih du\u0107ana elektoni\u010dke opreme kao i od lokalnih trgovaca <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jedan od principa brenda ECG je velika dostupnost mnogim kupcima. Stoga smo otvoreni za suradnju sa svim vrstama prodajnih kanala. ECG-ovu robu mo\u017eete kupiti u specijaliziranim du\u0107anima elektoni\u010dke opreme \u010diji se du\u0107ani nalaze uglavnom u velikim gradovima, kao i kod lokalnih trgovaca koji su bazirani u manjim gradovima i op\u0107inama. ECG-ovi proizvodi se mogu naru\u010diti kod on-line prodava\u010da. Kupci tako\u0111er mogu prona\u0107i ECG-ove proizvode u hipermarketima me\u0111unarodnih maloprodajnih lanaca.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ECG -ovi proizvodi su popularni me\u0111u klijentima u raznim dijelovima Europe <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ECG nije samo lokalni brend kao u pro\u0161losti. Tijekom vremena proizvodi ovog brenda pro\u0161irili su se na mnoga strana tr\u017ei\u0161ta u Europi i izvan nje. Popularnost ECG-ovih proizvoda je u porastu i osobito je u europskim zemljama brend primijetio porast interesa kupaca, kao i potro\u0161a\u010da.\u00a0Brend je napravio strategiju za pokrivanje tr\u017ei\u0161ta u srednjoj Europi i nadogra\u0111uje ju i na drugim lokacijama, osobito u posljednje vrijeme u jugoisto\u010dnim dijelovima Europe. Stabilna korisni\u010dka baza je u \u010ce\u0161koj i Slova\u010dkoj, mikrovalne pe\u0107nice su vrlo popularne na primjer\u00a0 u Njema\u010dkoj, a Ma\u0111arska tako\u0111er spada me\u0111u tr\u017ei\u0161ta gdje je ovaj brend popularan. Posljednjih godina do\u0161lo je do velikog pove\u0107anja interesa i kasnije prodaje ECG-ovih proizvoda u zemljama kao \u0161to su Hrvatska, Slovenija, Srbija, Bosna i Hercegovina kao i Crna Gora. Vi\u0161e kupaca iz vi\u0161e zemalja poma\u017eu brendu da raste, \u0161to se pozitivno odra\u017eava u razvoju asortimana proizvoda i stvaranju novih i boljih proizvoda.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ZA\u010cETEK PROIZVODNJE 1996<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Povijest ECG brenda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Povijest ECG brenda zapo\u010dinje 1996. godine, kada je brend nastao i prvi su proizvodi ugledali svjetlo dana. Mikrovalne pe\u0107nice do\u017eivjele su ogroman prodajni uspjeh. Od samog po\u010detka djelomi\u010dno zahvaljuju\u0107i atraktivnim cijenama i relativno \u0161irokom spektru proizvoda, postali su jak suparnik tradicionalnim brendovima. Nakon nekoliko godina prodaje, jo\u0161 jedna va\u017ena zna\u010dajka je postala o\u010dita \u2013 pouzdanost. Mikrovalne pe\u0107nice su zbog toga postale temelj ECG-ovih proizvoda.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pouzdanost se pretvorila u jedno od osnovnih obilje\u017eja ECG-ovog stalno rastu\u0107eg asortimana proizvoda.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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K+B Progres, vlasnik ECG brenda, je nadalje ulo\u017eio poprili\u010dan trud i sredstva u razvoj drugih proizvoda. Zahvaljuju\u0107i dobro izabranom strater\u0161kom pristupu da se ponude kvalitetni proizvodi za atraktivne cijene, ostali proizvodi iz palete malih ku\u0107anskih aparata postali su uspje\u0161ni predstavnici ECG brenda. Kontinuirano \u0161irenje palete proizvoda malih ku\u0107anskih aparata omogu\u0107ili su brendu da postepeno zauzme polo\u017eaj na maloprodajnim policama specijaliziranih trgovina elekti\u010dnih ure\u0111aja kao i trgova\u010dkih lanaca. Dodu\u0161e, kako je vrijeme prolazilo, brend nije stajao na mjestu: za nekoliko godina u\u0161ao je u podru\u010dje audio-video aparata i televizora. Sljede\u0107ih je godina narastao do kategorija tzv. velikih ku\u0107anskih aparata, kao npr. hladnjaka, perilica za pranje rublja, perilica za pranje su\u0111a itd. Nakon toga je uslijedilo logi\u010dno \u0161irenje na ugradbene aparate s ponudom kvalitete i pristupa\u010dnih modela ugradbenih plo\u010da, pe\u0107nica i napa. Na ovaj na\u010din ECG je postao brend s punim rasponom potro\u0161a\u010dke elektronike i ku\u0107anskih aparata.<\/article>\n
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PREMIKANJE NAPREJ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Era prodaje ECG-ovih proizvoda zapo\u010dela je u zemlji podrijetla, \u010ceskoj. U devedesetima je ve\u0107ina elektroni\u010dkih proizvoda prodana na prodajnim mjestima nezavisnih trgovaca elektri\u010dnom robom. Kontinuirano \u0161irenje raspona malih i velikih ku\u0107anskih aparata omogu\u0107ilo je da brend postupno zauzme polo\u017eaj na prodajnim policama specijaliziranih trgovina elekti\u010dnih ure\u0111aja\u00a0 kao i u hipermarketima. Kasnijim razvojem e-trgovinae, ECG brend nije ostao ravnodu\u0161an. Tijekom vremena, brend je postao solidan stup stabilne palete proizvoda diljem \u010ditavog spektra prodajnih kanala u \u010ce\u0161koj.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nakon \u0161to su se dokazali na doma\u0107em tr\u017ei\u0161tu, ECG-ovi proizvodi pro\u0161irili su se u inozemstvo, najprije slova\u010dkim susjedima. Nakon toga je uslijedilo \u0161irenje na druge susjedne zemlje, Ma\u0111arsku i Poljsku. Ostala tr\u017ei\u0161ta koja su vidjela uspje\u0161nu uspostavu brenda su Hrvatska, Slovenija, Srbija, Bosna i Hercegovina i Crna Gora. ECG-ovi proizvodi dobili su svoju \u0161ansu na \u00a0razvijenim zapadnoeuropskim tr\u017ei\u0161tima u Njema\u010dkoj i Austriji, gdje su dosegli razinu\u00a0 \u017eestokog natjecanja s \u00a0nacionalnim i svjetskim brendovima. Razvoj i rast brenda nije se zaustavio, \u010dak \u0161tovi\u0161e. Svaki dan ECG-ov tim ula\u017ee trud da pomogne ECG-ovim proizvodima napisati sljede\u0107e poglavlje nove povijesti brenda ECG.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ZA\u0160TO ECG Atraktivni proizvodi dostupni svakome Na\u0161a strategija je zadovoljiti na\u0161e klijente. Razvijamo elektroni\u010dke i ku\u0107anske aparate s obzirom na trenutne zahtjeve na\u0161ih kupaca. Slu\u0161amo potro\u0161a\u010de i kontinuirano pobolj\u0161avamo \u00a0na\u0161e proizvode s ciljem da isporu\u010dimo ono \u0161to se od njih o\u010dekuje, neke u ulozi ku\u0107anskih pomagala, a neke kao multimedijske pratioce. Na\u0161 cilj je ponuditi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-231474","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"ecg-electro.eu","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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