{"id":2099620,"date":"2021-08-30T14:32:42","date_gmt":"2021-08-30T12:32:42","guid":{"rendered":"https:\/\/ecg-electro.eu\/ecg-celebrates-25-years\/"},"modified":"2021-09-01T12:20:14","modified_gmt":"2021-09-01T10:20:14","slug":"ecg-oslavuje-25-rokov","status":"publish","type":"post","link":"https:\/\/ecg-electro.eu\/sk\/ecg-oslavuje-25-rokov\/","title":{"rendered":"ECG oslavuje 25 rokov. Zna\u010dka za\u010d\u00ednala s mikrovlnn\u00fdmi r\u00farami."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2099620\" class=\"elementor elementor-2099620 elementor-2098935\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60bb790f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60bb790f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eafe105\" data-id=\"2eafe105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a11ff2 elementor-widget elementor-widget-text-editor\" data-id=\"32a11ff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Zna\u010dka ECG oslavuje 25 rokov na trhu. Za\u010d\u00ednala s&nbsp;mikrovlnn\u00fdmi r\u00farami a dnes pon\u00faka v\u0161etko, na \u010do si spomeniete. Mo\u017eno ste niekedy prem\u00fd\u0161\u013eali nad t\u00fdm, \u010do sa vlastne za tromi p\u00edsmenami tvoriacimi n\u00e1zov ECG skr\u00fdva. Nejde pritom o \u017eiadny zlo\u017eit\u00fd r\u00e9bus alebo \u0161ifru. Ba naopak. ECG je skratkou anglick\u00fdch slov Electronical Consumer Goods. Prelo\u017ei\u0165 ich m\u00f4\u017eeme ako \u201espotrebn\u00fd elektronick\u00fd tovar\u201c. Rovnako priamo\u010diary, ako bol v roku 1996 postup v pr\u00edpade vym\u00fd\u0161\u013eania n\u00e1zvu novej zna\u010dky, je po cel\u00fd \u010das aj jej pr\u00edstup k trhu. Dod\u00e1va\u0165 kvalitn\u00e9 a cenovo dostupn\u00e9 v\u00fdrobky, ktor\u00e9 u\u013eah\u010dia \u013eu\u010fom \u017eivot.<br><br><\/strong><\/h3>\n<h2><b>Skromn\u00e9 za\u010diatky<\/b><\/h2>\n<p>Napriek tomu, \u017ee zna\u010dka ECG p\u00f4sob\u00ed u\u017e mnoho rokov na medzin\u00e1rodnej sc\u00e9ne, jej<strong>&nbsp;<\/strong><a href=\"https:\/\/ecg-electro.eu\/sk\/historie\/\"><b>hist\u00f3ria<\/b><\/a> sa za\u010dala pred \u0161tvr\u0165storo\u010d\u00edm p\u00edsa\u0165 v \u010ceskej republike, kde bola zalo\u017een\u00e1 spolo\u010dnos\u0165ou K+B Progres. Dnes svoje v\u00fdrobky \u00faspe\u0161ne dod\u00e1va na viac ne\u017e 20 eur\u00f3pskych trhov. Za\u010diatky ECG boli pritom pomerne skromn\u00e9 \u2013 zna\u010dka sa v \u010dase svojho vzniku s\u00fastredila v\u00fdhradne na segment mikrovlnn\u00fdch r\u00far. Tie za\u017e\u00edvali na na\u0161om trhu po\u010das dev\u00e4\u0165desiatych rokov svoj zlat\u00fd vek popularity. Modely pon\u00fakan\u00e9 v r\u00e1mci portf\u00f3lia ECG sa stali v\u010faka atrakt\u00edvnym cen\u00e1m popul\u00e1rnymi a otvorili zna\u010dke dvere k \u010fal\u0161iemu rozvoju a vstupu do nov\u00fdch segmentov. Konkr\u00e9tne sa ECG za\u010dalo venova\u0165 \u010fal\u0161\u00edm produktov\u00fdm kateg\u00f3ri\u00e1m mal\u00fdch dom\u00e1cich spotrebi\u010dov a o nie\u010do nesk\u00f4r dokonca segmentu audio-video v \u010dele s&nbsp;telev\u00edzormi. Nakoniec pri\u0161lo na rad aj zdolanie v\u00fdzvy v&nbsp;podobe ve\u013ek\u00fdch dom\u00e1cich spotrebi\u010dov, na ktor\u00fdch trhu je ve\u013emi zlo\u017eit\u00e9 sa presadi\u0165.<\/p>\n<h2><span lang=\"SK\"><b>Transform\u00e1cia trhu a ECG<\/b><\/span><\/h2>\n<p>Ke\u010f vstupovala zna\u010dka na \u010desk\u00fd trh, vl\u00e1dli na tunaj\u0161ej sc\u00e9ne e\u0161te nez\u00e1visl\u00ed predajcovia, ktor\u00fdch ECG oslovilo skvel\u00fdm pomerom cena\/v\u00fdkon pri svojich produktoch. S t\u00fdm, ako sa trh v priebehu rokov menil a v\u00e4\u010d\u0161iu rolu za\u010dali hra\u0165 v retaile re\u0165azce, zamierilo ECG aj na ich reg\u00e1ly. V tom \u010dase navy\u0161e mala zna\u010dka u\u017e ve\u013emi bohat\u00e9 portf\u00f3lio a jednotliv\u00ed predajcovia si mohli vybera\u0165 zo \u0161irokej ponuky produktov v&nbsp;r\u00f4znych kateg\u00f3ri\u00e1ch. U\u017e d\u00e1vno ne\u0161lo iba o mikrovlnn\u00e9 r\u00fary ako v roku 1996. Rovnako prirodzene potom prenikli v\u00fdrobky ECG do pon\u00fak obchodov internetov\u00fdch.<\/p>\n<h2><b>ECG v\u017edy r\u00fdchlo a efekt\u00edvne reagovalo na prich\u00e1dzaj\u00face trendy<\/b><\/h2>\n<p>V\u00fdhodou obchodnej zna\u010dky je jej schopnos\u0165 prisp\u00f4sobova\u0165 sa prich\u00e1dzaj\u00facim a r\u00fdchlo sa meniacim trendom. U\u017e vlani preto napr\u00edklad do svojho portf\u00f3lia zaradila ve\u013emi aktu\u00e1lny v\u00fdrobok v podobe bezdotykov\u00e9ho rozpra\u0161ova\u010da dezinfekcie <strong><a href=\"https:\/\/ecg-electro.eu\/sk\/ecg-ds-1010\/\" target=\"_blank\" rel=\"noopener\">DS 1010<\/a><\/strong> alebo inteligentn\u00fd tlakov\u00fd hrniec <strong><a href=\"https:\/\/ecg-electro.eu\/sk\/ecg-mht-1661-pressione-nuovo\/\" target=\"_blank\" rel=\"noopener\">MHT 1661<\/a><\/strong>, ktor\u00fd prin\u00e1\u0161a zna\u010dne automatizovan\u00fa pr\u00edpravu jed\u00e1l. A na podobne r\u00fdchle reakcie na prich\u00e1dzaj\u00face potreby trhu a z\u00e1kazn\u00edkov sa pri zna\u010dke ECG m\u00f4\u017eete spo\u013eahn\u00fa\u0165 aj v \u010fal\u0161\u00edch rokoch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka ECG oslavuje 25 rokov na trhu. Za\u010d\u00ednala s&nbsp;mikrovlnn\u00fdmi r\u00farami a dnes pon\u00faka v\u0161etko, na \u010do si spomeniete. Mo\u017eno ste niekedy prem\u00fd\u0161\u013eali nad t\u00fdm, \u010do sa vlastne za tromi p\u00edsmenami tvoriacimi n\u00e1zov ECG skr\u00fdva. Nejde pritom o \u017eiadny zlo\u017eit\u00fd r\u00e9bus alebo \u0161ifru. Ba naopak. ECG je skratkou anglick\u00fdch slov Electronical Consumer Goods. Prelo\u017ei\u0165 ich m\u00f4\u017eeme [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2098991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2099620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts\/2099620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/comments?post=2099620"}],"version-history":[{"count":12,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts\/2099620\/revisions"}],"predecessor-version":[{"id":2102092,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts\/2099620\/revisions\/2102092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/media\/2098991"}],"wp:attachment":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/media?parent=2099620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/categories?post=2099620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/tags?post=2099620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}