{"id":2049357,"date":"2017-03-07T15:16:48","date_gmt":"2017-03-07T15:16:48","guid":{"rendered":"https:\/\/ecg-electro.eu\/nove-ponatie-obalov-produktov-ecg\/"},"modified":"2017-03-07T15:16:48","modified_gmt":"2017-03-07T15:16:48","slug":"nove-ponatie-obalov-produktov-ecg","status":"publish","type":"post","link":"https:\/\/ecg-electro.eu\/sk\/nove-ponatie-obalov-produktov-ecg\/","title":{"rendered":"Nov\u00e9 po\u0148atie obalov produktov ECG"},"content":{"rendered":"<p>Rozvoj zna\u010dky ECG je postaven\u00fd na kvalite produktov, ich atrakt\u00edvnom dizajne, bohatej v\u00fdbave a funk\u010dn\u00fdch benefitoch pre u\u017e\u00edvate\u013eov.<\/p>\n<p>Na tieto k\u013e\u00fa\u010dov\u00e9 parametre vedieme marketingov\u00fa komunik\u00e1ciu naprie\u010d r\u00f4znymi komunika\u010dn\u00fdmi kan\u00e1lmi.<br \/>\nJednou, pre n\u00e1s ve\u013emi siln\u00fa a d\u00f4le\u017eitou cestou, je komunik\u00e1cia cez obal produktu.<br \/>\nN\u00e1\u0161 medzin\u00e1rodn\u00fd kreat\u00edvny t\u00edm vytvoril nov\u00fd obalov\u00fd dizajn pre produkty zna\u010dky ECG, ktor\u00fd sp\u013a\u0148a s\u00fa\u010dasn\u00e9 krit\u00e9ri\u00e1 modern\u00e9ho obalu produktov ur\u010den\u00fdch pre cel\u00fd eur\u00f3psky trh.<\/p>\n<ul>\n<li>Siln\u00e1 identita zna\u010dky je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou na\u0161ej komunik\u00e1cie. Obal v\u00fdrobku je navrhnut\u00fd tak, aby z\u00e1kazn\u00edk okam\u017eite a jednozna\u010dne identifikoval pr\u00edslu\u0161nos\u0165 dan\u00e9ho produktu k rodine v\u00fdrobkov ECG.<\/li>\n<li>Jednotliv\u00e9 produktov\u00e9 sortimenty a kateg\u00f3rie s\u00fa rozl\u00ed\u0161en\u00e9 farebnou radom, tak \u017ee je na prv\u00fd poh\u013ead jasn\u00e9, do ktorej kateg\u00f3rie dan\u00fd produkt patr\u00ed. Napriek farebnej segment\u00e1cii produktov\u00fdch skup\u00edn, zost\u00e1vaj\u00fa zachovan\u00e9 z\u00e1kladn\u00e9 stavebn\u00e9 prvky dizajnu obalu, ktor\u00e9 prep\u00e1jaj\u00fa \u010diastkov\u00e9 skupiny v jeden siln\u00fd komunika\u010dn\u00fd celok.<\/li>\n<li>Novo navrhnut\u00fd koncept obalov, ktor\u00fd komunikuje benefity a prednosti v\u00fdrobku, u\u013eah\u010duje z\u00e1kazn\u00edkovi orient\u00e1ciu medzi jednotliv\u00fdmi produktmi. Takto koncipovan\u00fd obal takisto napoved\u00e1 predajcom a ich predajn\u00e9mu person\u00e1lu, ktor\u00e9 funkcie a vlastnosti z\u00e1kazn\u00edkovi komunikova\u0165 a tie\u017e ako v\u00fdrobok na predajniach prezentova\u0165.<\/li>\n<\/ul>\n<p style=\"text-align: center\">\n<p>Jasn\u00e1 a zrozumite\u013en\u00e1 komunik\u00e1cia na z\u00e1kazn\u00edka je na\u0161\u00edm hlavn\u00fdm cie\u013eom. Jej vplyv je k\u013e\u00fa\u010dov\u00fd pre z\u00e1kazn\u00edkovo rozhodnutie k n\u00e1kupu spotrebi\u010dov so zna\u010dkou ECG.<br \/>\nSledovan\u00edm aktu\u00e1lnych trendov, po\u017eiadaviek a o\u010dak\u00e1van\u00ed z\u00e1kazn\u00edkov zvy\u0161uje zna\u010dka ECG svoje podiely nielen na dom\u00e1com, ale aj na zahrani\u010dn\u00fdch eur\u00f3pskych trhoch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozvoj zna\u010dky ECG je postaven\u00fd na kvalite produktov, ich atrakt\u00edvnom dizajne, bohatej v\u00fdbave a funk\u010dn\u00fdch benefitoch pre u\u017e\u00edvate\u013eov. Na tieto k\u013e\u00fa\u010dov\u00e9 parametre vedieme marketingov\u00fa komunik\u00e1ciu naprie\u010d r\u00f4znymi komunika\u010dn\u00fdmi kan\u00e1lmi. Jednou, pre n\u00e1s ve\u013emi siln\u00fa a d\u00f4le\u017eitou cestou, je komunik\u00e1cia cez obal produktu. N\u00e1\u0161 medzin\u00e1rodn\u00fd kreat\u00edvny t\u00edm vytvoril nov\u00fd obalov\u00fd dizajn pre produkty zna\u010dky ECG, ktor\u00fd [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2049358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2049357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts\/2049357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/comments?post=2049357"}],"version-history":[{"count":0,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/posts\/2049357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/media\/2049358"}],"wp:attachment":[{"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/media?parent=2049357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/categories?post=2049357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecg-electro.eu\/sk\/wp-json\/wp\/v2\/tags?post=2049357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}