{"id":2099004,"date":"2021-08-30T14:32:42","date_gmt":"2021-08-30T12:32:42","guid":{"rendered":"https:\/\/ecg-electro.eu\/ecg-celebrates-25-years\/"},"modified":"2021-09-06T09:44:09","modified_gmt":"2021-09-06T07:44:09","slug":"ecg-slavi-25-let","status":"publish","type":"post","link":"https:\/\/ecg-electro.eu\/cs\/ecg-slavi-25-let-znacka-zacinala-s-mikrovlnkami\/","title":{"rendered":"ECG slav\u00ed 25 let. Zna\u010dka za\u010d\u00ednala s mikrovlnkami."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2099004\" class=\"elementor elementor-2099004 elementor-2098935\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e4c63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e4c63d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1339ce7d\" data-id=\"1339ce7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779c46f1 elementor-widget elementor-widget-text-editor\" data-id=\"779c46f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Zna\u010dka ECG slav\u00ed 25 let na trhu. Za\u010d\u00ednala s&nbsp;mikrovlnkami a dnes nab\u00edz\u00ed, na co si vzpomenete. Mo\u017en\u00e1 jste n\u011bkdy p\u0159em\u00edtali nad t\u00edm, co se vlastn\u011b za t\u0159emi p\u00edsmeny tvo\u0159\u00edc\u00edmi n\u00e1zev ECG skr\u00fdv\u00e1. Nejde p\u0159itom o \u017e\u00e1dn\u00fd slo\u017eit\u00fd r\u00e9bus nebo \u0161ifru. Ba naopak. ECG je zkratkou anglick\u00fdch slov Electronical Consumer Goods. P\u0159elo\u017eit je m\u016f\u017eeme jako \u201espot\u0159ebn\u00ed elektronick\u00e9 zbo\u017e\u00ed\u201c. Stejn\u011b p\u0159\u00edmo\u010dar\u00fd, jako byl v roce 1996 postup v p\u0159\u00edpad\u011b vym\u00fd\u0161len\u00ed n\u00e1zvu nov\u00e9 zna\u010dky, je po celou dobu i jej\u00ed p\u0159\u00edstup k trhu. Dod\u00e1vat kvalitn\u00ed a cenov\u011b dostupn\u00e9 v\u00fdrobky, kter\u00e9 usnadn\u00ed lidem \u017eivot.<br><br><\/strong><\/h3>\n<p><\/p>\n<h2><b>Skromn\u00e9 za\u010d\u00e1tky<\/b><\/h2>\n<p>P\u0159esto\u017ee zna\u010dka ECG p\u016fsob\u00ed ji\u017e mnoho let na mezin\u00e1rodn\u00ed sc\u00e9n\u011b, jej\u00ed <a href=\"https:\/\/ecg-electro.eu\/cs\/o-nas\/\"><b>historie<\/b><\/a> se za\u010dala p\u0159ed \u010dtvrt stolet\u00edm ps\u00e1t v \u010cesk\u00e9 republice, kde byla zalo\u017eena spole\u010dnost\u00ed K+B Progres. Dnes sv\u00e9 v\u00fdrobky \u00fasp\u011b\u0161n\u011b dod\u00e1v\u00e1 na v\u00edce ne\u017e 20 evropsk\u00fdch trh\u016f. Za\u010d\u00e1tky ECG byly p\u0159itom pom\u011brn\u011b skromn\u00e9 \u2013 zna\u010dka se v dob\u011b sv\u00e9ho vzniku soust\u0159edila v\u00fdhradn\u011b na segment mikrovlnn\u00fdch trub. Ty za\u017e\u00edvaly na na\u0161em trhu b\u011bhem devades\u00e1t\u00fdch let sv\u016fj zlat\u00fd v\u011bk popularity. Modely nab\u00edzen\u00e9 v r\u00e1mci portfolia ECG se staly d\u00edky atraktivn\u00edm cen\u00e1m popul\u00e1rn\u00edmi a otev\u0159ely zna\u010dce dve\u0159e k dal\u0161\u00edmu rozvoji a vstupu do nov\u00fdch segment\u016f. Konkr\u00e9tn\u011b se ECG za\u010dalo v\u011bnovat dal\u0161\u00edm produktov\u00fdm kategori\u00edm mal\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a o n\u011bco pozd\u011bji dokonce segmentu audio-video v \u010dele s televizory. Nakonec p\u0159i\u0161lo na \u0159adu i zdol\u00e1n\u00ed v\u00fdzvy v&nbsp;podob\u011b velk\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, na jejich\u017e trhu je velmi slo\u017eit\u00e9 se prosadit?<\/p>\n<h2><b>Transformace trhu a ECG<\/b><\/h2>\n<p>Kdy\u017e vstupovala zna\u010dka na \u010desk\u00fd trh, vl\u00e1dli na zdej\u0161\u00ed sc\u00e9n\u011b je\u0161t\u011b nez\u00e1visl\u00ed prodejci, kter\u00e9 ECG oslovilo skv\u011bl\u00fdm pom\u011brem cena\/v\u00fdkon u sv\u00fdch produkt\u016f. S t\u00edm, jak se trh v pr\u016fb\u011bhu let m\u011bnil a v\u011bt\u0161\u00ed roli za\u010daly hr\u00e1t v retailu \u0159et\u011bzce, zam\u00ed\u0159ilo ECG tak\u00e9 na jejich reg\u00e1ly. V t\u00e9 dob\u011b nav\u00edc m\u011bla zna\u010dka ji\u017e velmi bohat\u00e9 portfolio a jednotliv\u00ed prodejci si mohli vyb\u00edrat z \u0161irok\u00e9 nab\u00eddky produkt\u016f v r\u016fzn\u00fdch kategori\u00edch. Ji\u017e d\u00e1vno ne\u0161lo pouze o mikrovlnn\u00e9 trouby jako v roce 1996. Stejn\u011b p\u0159irozen\u011b pak pronikly v\u00fdrobky ECG do nab\u00eddek obchod\u016f internetov\u00fdch.<\/p>\n<h2><b>ECG v\u017edy rychle a efektivn\u011b reagovalo na p\u0159ich\u00e1zej\u00edc\u00ed trendy<\/b><\/h2>\n<p>V\u00fdhodou obchodn\u00ed zna\u010dky je jej\u00ed schopnost p\u0159izp\u016fsobovat se p\u0159ich\u00e1zej\u00edc\u00edm a rychle se m\u011bn\u00edc\u00edm trend\u016fm. U\u017e loni proto nap\u0159\u00edklad do sv\u00e9ho portfolia za\u0159adila velmi aktu\u00e1ln\u00ed v\u00fdrobek v podob\u011b bezdotykov\u00e9ho rozpra\u0161ova\u010de dezinfekce <a href=\"https:\/\/ecg-electro.eu\/cs\/ecg-ds-1010\/\" target=\"_blank\" rel=\"noopener\"><b>DS 1010<\/b><\/a> nebo chytr\u00fd tlakov\u00fd hrnec <a href=\"https:\/\/ecg-electro.eu\/cs\/ecg-mht-1661-pressione-nuovo\/\" target=\"_blank\" rel=\"noopener\"><b>MHT 1661<\/b> pressure cooker<\/a>, kter\u00fd p\u0159in\u00e1\u0161\u00ed zna\u010dn\u011b automatizovanou p\u0159\u00edpravu j\u00eddel. A na podobn\u011b rychl\u00e9 reakce na p\u0159ich\u00e1zej\u00edc\u00ed pot\u0159eby trhu a z\u00e1kazn\u00edk\u016f se u zna\u010dky ECG m\u016f\u017eete spolehnout i v dal\u0161\u00edch letech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka ECG slav\u00ed 25 let na trhu. Za\u010d\u00ednala s\u00a0mikrovlnkami a dnes nab\u00edz\u00ed, na co si vzpomenete. Mo\u017en\u00e1 jste n\u011bkdy p\u0159em\u00edtali nad t\u00edm, co se vlastn\u011b za t\u0159emi p\u00edsmeny tvo\u0159\u00edc\u00edmi n\u00e1zev ECG skr\u00fdv\u00e1. Nejde p\u0159itom o \u017e\u00e1dn\u00fd slo\u017eit\u00fd r\u00e9bus nebo \u0161ifru. Ba naopak. ECG je zkratkou anglick\u00fdch slov Electronical Consumer Goods. P\u0159elo\u017eit je m\u016f\u017eeme jako \u201espot\u0159ebn\u00ed [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2098968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2099004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts\/2099004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/comments?post=2099004"}],"version-history":[{"count":5,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts\/2099004\/revisions"}],"predecessor-version":[{"id":2102660,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts\/2099004\/revisions\/2102660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/media\/2098968"}],"wp:attachment":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/media?parent=2099004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/categories?post=2099004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/tags?post=2099004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}