{"id":2049192,"date":"2017-03-07T15:16:48","date_gmt":"2017-03-07T15:16:48","guid":{"rendered":"https:\/\/ecg-electro.eu\/nove-pojeti-obalu-produktu-ecg\/"},"modified":"2017-03-07T15:16:48","modified_gmt":"2017-03-07T15:16:48","slug":"nove-pojeti-obalu-produktu-ecg","status":"publish","type":"post","link":"https:\/\/ecg-electro.eu\/cs\/nove-pojeti-obalu-produktu-ecg\/","title":{"rendered":"Nov\u00e9 pojet\u00ed obal\u016f produkt\u016f ECG"},"content":{"rendered":"<p>Rozvoj zna\u010dky ECG je postaven na kvalit\u011b produkt\u016f, jejich atraktivn\u00edm designu, bohat\u00e9 v\u00fdbav\u011b a funk\u010dn\u00edch benefitech pro u\u017eivatele.<\/p>\n<p>Na tyto kl\u00ed\u010dov\u00e9 parametry vedeme marketingovou komunikaci nap\u0159\u00ed\u010d r\u016fzn\u00fdmi komunika\u010dn\u00edmi kan\u00e1ly. Jednou, pro n\u00e1s velmi silnou a d\u016fle\u017eitou cestou, je komunikace p\u0159es obal produktu. N\u00e1\u0161 mezin\u00e1rodn\u00ed kreativn\u00ed t\u00fdm vytvo\u0159il nov\u00fd obalov\u00fd design pro produkty zna\u010dky ECG, kter\u00fd spl\u0148uje sou\u010dasn\u00e1 krit\u00e9ria modern\u00edho obalu produkt\u016f ur\u010den\u00fdch pro cel\u00fd evropsk\u00fd trh.<\/p>\n<ul>\n<li>Siln\u00e1 identita zna\u010dky je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161\u00ed komunikace. Obal v\u00fdrobku je navr\u017een tak, aby z\u00e1kazn\u00edk okam\u017eit\u011b a jednozna\u010dn\u011b identifikoval p\u0159\u00edslu\u0161nost dan\u00e9ho produktu k\u00a0rodin\u011b v\u00fdrobk\u016f ECG.<\/li>\n<li>Jednotliv\u00e9 produktov\u00e9 sortimenty a kategorie jsou rozli\u0161eny barevnou \u0159adou, tak \u017ee je na prvn\u00ed pohled jasn\u00e9, do kter\u00e9 kategorie dan\u00fd produkt pat\u0159\u00ed. Navzdory barevn\u00e9 segmentaci produktov\u00fdch skupin, z\u016fst\u00e1vaj\u00ed zachov\u00e1ny z\u00e1kladn\u00ed stavebn\u00ed prvky designu obalu, kter\u00e9 propojuj\u00ed d\u00edl\u010d\u00ed skupiny v\u00a0jeden siln\u00fd komunika\u010dn\u00ed celek.<\/li>\n<li>Nov\u011b navr\u017een\u00fd koncept obal\u016f, kter\u00fd komunikuje benefity a p\u0159ednosti v\u00fdrobku, uleh\u010duje z\u00e1kazn\u00edkovi orientaci mezi jednotliv\u00fdmi produkty. Takto koncipovan\u00fd obal rovn\u011b\u017e napov\u00edd\u00e1 prodejc\u016fm a jejich prodejn\u00edmu person\u00e1lu, kter\u00e9 funkce a vlastnosti z\u00e1kazn\u00edkovi komunikovat a tak\u00e9 jak v\u00fdrobek na prodejn\u00e1ch prezentovat.<\/li>\n<\/ul>\n<p style=\"text-align: center\">\n<p>Jasn\u00e1 a srozumiteln\u00e1 komunikace na z\u00e1kazn\u00edka je na\u0161\u00edm hlavn\u00edm c\u00edlem. Jej\u00ed dopad je kl\u00ed\u010dov\u00fd pro z\u00e1kazn\u00edkovo rozhodnut\u00ed k n\u00e1kupu spot\u0159ebi\u010d\u016f se zna\u010dkou ECG. Sledov\u00e1n\u00edm aktu\u00e1ln\u00edch trend\u016f, po\u017eadavk\u016f a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f zvy\u0161uje zna\u010dka ECG sv\u00e9 pod\u00edly nejen na dom\u00e1c\u00edm, ale i na zahrani\u010dn\u00edch evropsk\u00fdch trz\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozvoj zna\u010dky ECG je postaven na kvalit\u011b produkt\u016f, jejich atraktivn\u00edm designu, bohat\u00e9 v\u00fdbav\u011b a funk\u010dn\u00edch benefitech pro u\u017eivatele. Na tyto kl\u00ed\u010dov\u00e9 parametry vedeme marketingovou komunikaci nap\u0159\u00ed\u010d r\u016fzn\u00fdmi komunika\u010dn\u00edmi kan\u00e1ly. Jednou, pro n\u00e1s velmi silnou a d\u016fle\u017eitou cestou, je komunikace p\u0159es obal produktu. N\u00e1\u0161 mezin\u00e1rodn\u00ed kreativn\u00ed t\u00fdm vytvo\u0159il nov\u00fd obalov\u00fd design pro produkty zna\u010dky ECG, kter\u00fd [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":2049193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2049192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts\/2049192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/comments?post=2049192"}],"version-history":[{"count":0,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/posts\/2049192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/media\/2049193"}],"wp:attachment":[{"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/media?parent=2049192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/categories?post=2049192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecg-electro.eu\/cs\/wp-json\/wp\/v2\/tags?post=2049192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}